Writing For SEO
The one thing about SEO that never changes is that it's always changing. As the brilliant staff working for search engines like Google, Yahoo, and Bing continue to upgrade and change their processes and algorithms, the strategies for optimizing a website change as well.
Think about it this way: a search engine's goal is to help you find exactly what you're looking for. If you type in "how to play guitar," naturally you want to find something that teaches you how to play guitar--a video or an article--not a blog on how to build a guitar, or a site that sells guitars.
So the search engine narrows down all of the information available to find exactly what you are looking for.
That's why phrases like "content is king" have started getting thrown around in the last couple of years. You used to be able to trick the search engine by writing tons of sub-par content with all the right keywords, by framing your meta data just the right way, or by coding your site so that the search engine would see one thing while the person would see another.
Now you can't.
The best tactic is to create honest, genuine, high-quality content designed to provide users with exactly what they're looking for.
How I Can Help Your SEO
As a web content freelancer, it is my job to stay on top of current strategies for maximizing the optimization of the content I create, in addition to ensuring that it is of the highest possible quality. Keyword research, meta data, site architecture, and functionality--these things all matter, but won't be worth anything without quality content that draws a user to your site.
For more information on how I can help you create search engine optimized content for your website, contact me today.